As of November, the new Damen website, www.damen.nl, has officially gone live. The site has been structured according to Damen’s 10 Product-Market Combinations and navigation has been designed to be fast, simple and user-friendly. The new website aims to personalize content, enable infosharing and enhance client interaction.
COO Arnout Damen says: “For Damen, shipbuilding is as much about building ships as it is about building relations. In our industry face-to-face contact will always remain important. However, modern communication, sales and marketing depend heavily on a good website. That’s why Damen opted for an entirely new website both front and back.”
Continuous development
For Björn Smets, responsible for Online Communications, going live is only the first step. “The content management system allows us to serve our clients online. The system enables us to present regular visitors with the info they’re interested in, based on what they are looking for. We’re now working on phase two, in which we’ll integrate social media platforms and video tools into website. Slowly, the website will become instrumental to the way we work.”
