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When uncertain times defy innovation, new opportunities shine brightly for the future

Published in: Solar, Ask the Experts, Exclusive Articles

When uncertain times defy innovation, new opportunities shine brightly for the future image

This year marks APsystems' 10th anniversary. While the situation worldwide is facing unexpected challenges on many fronts during this very particular year 2020 with the Coronavirus pandemic, Dr Zhi Min Ling, co-founder and chairman of APsystems, shares his views on his entrepreneurial story with Maxime Boiron, Senior Director of Marketing EMEA & Australia, also at APsystems.

From its very beginning, when the economic effects of the 2008 financial crisis were still strongly present, to where APsystems is today, having become the No.1 multi-module microinverter supplier in the world. It is as if challenging uncertainty could also be a key in building long-lasting opportunities.

Maxime Boiron: 2020 is the year of APsystems celebrating its 1st decade, how does it make you feel?

Zhi Min Ling: Fortunate, honored and grateful. It is a major milestone for the company, especially in this very fast-changing inverter industry which is at the crossroads of high-tech microelectronics, energy and environmentally-friendly building sectors. Staying alive is one thing, but growing profitably when you need to heavily invest in R&D on one side, while keeping enough agility to adapt to an ever-changing emerging market on the other side, is another challenge.

The fact that we have been growing for 10 years while reaching profitability every year since 2012, is primarily down to the hard work, determination and patience of the hundreds of talented and committed people who have joined and believed in this company over
the years.

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