German installers have once more given Trina Solar top marks for their brand and brand awareness. For this achievement, EuPD Research has rewarded the manufacturer with the premium seal “Top Brand PV” for the second time running.
Bonn. The PV module, solutions and services provider Trina Solar has once again been awarded the “Top Brand PV” seal in the “Modules” category in Germany. EuPD Research awards this seal only to leading photovoltaic manufacturers who have completed an indepth quality check. Therefore, Trina Solar now belongs to the worldwide elite brands in the solar industry. The seal is awarded each year only to those manufacturers whose brands are rated unusually highly in comparison to their competitors by installers. Trina Solar has received top marks for their brand, brand awareness and market penetration for the second time running in an independent installer survey by the Bonn based market and opinion research institute EuPD Research.
The “Top Brand PV” seal was developed by EuPD Research in 2010 as a way of objectively evaluating the brand management strategies of module and inverter manufacturers. The branch seal is awarded after the completion of a complex market analysis based on qualified statements regarding the brand awareness of market intermediaries and the buying behavior of their customers. This way, manufacturers receive an unfiltered assessment of their own brand as well as feedback on where potential lies to optimize their brand management. For wholesalers, installers and end customers, the PV seal provides an independent aid for orientation when choosing a premium brand.
Trina Solar now once more belongs to the small group of elite brands worldwide who are qualified to carry the seal. Ulrich Mamat, Regional Sales Director and Managing Director of Trina Solar Germany, explained: “It is an honor to receive the Top Brand PV award in back-to-back years. We have continually increased our brand awareness over the last few years – our strong local presence, with contacts on the ground, has been crucial to achieving this. Furthermore, we see ourselves as a partner to our customers, offering not only modules of the highest quality but also value-added services as a key part of our portfolio. For example, installers benefit from the training opportunities provided by the Trina Solar Training Academy, and from our popular Partner Plus program, which was very well received and played a major role in increasing awareness of the Trina Solar brand.”
TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally “charged”, and thus gain true corporate value. Based on years of research experience, EuPD Research has developed a model in which numerous individual factors are analyzed in order to quantify and evaluate brand management.
With the seal “Top Brand PV”, the leading market research and consultation firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management – the Corporate Health Award – and the Deutsche Bildungspreis, EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research is currently leading the market in the certification of corporate sustainability. With the seal “Top Brand PV”, manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seals of Approval
In a competitive market, seals of approval such as the “Top Brand PV” seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
More information about the “Top Brand PV” seal of approval is available under: www.eupd-research.com/intsolar/pv_seal.
EuPD Research – Head Office
Adenauerallee 134
D-53113 Bonn
Phone +49 (0)228 97143-0
Fax +49 (0)228 97143-11
press@eupd-research.com
www.eupd-research.com
EuPD Research – US Office
c/o HRC USA Corp.
870 Market Street, Suite 1055
San Francisco, CA 94102
Fon +1 (415) 523 0277
welcome@hrc-usa-corp.com
www.hrc-usa-corp.com
About EuPD Research:
EuPD Research is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.
