- The goal of this campaign is to turn the users’ solar energy votes into solar PV supplies donated by PROINSO to PV solidarity projects in underprivileged areas.
- SOLAR ENERGY SOLIDARITY is a social action to be available until January 12 on PROINSO’s Facebook pages in Spain, France, Italy, Germany, Great Britain, Greece, the United States and Canada.
- Users who visit the company’s Facebook pages are just a click away from contributing 1 watt of real energy. Besides, they will be able to give their opinions or share their ideas on the future development of PV solidarity projects.
- The Watts added with users’ clicks will become PV supplies to be donated by PROINSO for the development of one or more PV facilities featuring the accumulated watt peak power.
- At PROINSO they invite web users to join the Solar Energy Solidarity campaign, highlighting that energy is “a vital element to meet people’s basic needs, provide services, upgrade farming practices, and help improve quality of life.”
PROINSO -a supplier of modules, inverters, trackers and fixed structures for ground or roof-mounted photovoltaic systems- has launched a social media campaign in the framework of an innovative corporate social responsibility (CSR) activity titled “Solar Energy Solidarity.” With a click, users who visit the company’s Facebook pages can contribute energy watts that will eventually become PV supplies donated by PROINSO to develop solar PV projects in underprivileged areas that lack the resources required to take advantage of solar energy. With just a click, each user can contribute a watt, and PROINSO will transform clicks into kWp.
This way, PROINSO invites users to participate for free in a joint CSR activity as a way of getting them involved in the solidarity projects to be carried out by the multinational company throughout 2012.
“In 2012 we want to donate supplies for PV systems that will benefit communities that cannot afford to buy them. These projects will improve their quality of life thanks to solar PV energy. We want our clients, suppliers and fans to get involved in our donation. It is really easy, and has zero cost for them. After this, users will be asked to vote for various projects and make suggestions, and we will keep them informed on the projects’ development and outcome. The idea is to show them that our CSR programme can only be carried out with their help,” said PROINSO Marketing Manager Teresa Marticorena.
