- Governments should provide clearer policies and integrate new tender criteria, while developers can empower smaller firms through standardized contracts, improved payment terms, and collaboration with specialist service providers
- Smaller firms are particularly vulnerable, struggling to compete and innovate in this tight environment
Stavanger, 27 January 2025 – Shoreline Wind, the only full lifecycle SaaS solution built for wind farm O&M, construction and design, has published its latest white paper, “HEADWINDS: Offshore supply chain can boost profits despite challenging times ahead”. The paper offers an optimistic yet clear-eyed analysis of the opportunities and challenges facing the sector’s supply chain as the industry gears up to meet ambitious 2030 global renewables targets.
The global offshore wind sector is on the brink of unprecedented growth. In 2023, a record 10.8 GW of new capacity was installed, bringing the total to 75.2 GW worldwide. The Global Wind Energy Council (GWEC) forecasts that 140 GW of new installations will be needed between 2024 and 2028, requiring annual growth rates nearly triple the current pace. With demand surging, driven by ambitious 2030 targets, offshore wind is uniquely positioned to drive a significant portion of the energy transition.
Despite the immense opportunities, the white paper details that the supply chain must address several systemic challenges. Competitive tenders have historically led to a “race to the bottom,” forcing developers to accept lower strike prices and pay higher costs for development rights.
For example, UK strike prices plunged from £150/MWh in 2014 to under £40/MWh by 2020, while in Germany, developers recently paid €12.6 billion for 7 GW of development rights. This hyper-competitive environment has contributed to project delays and, in some cases, failed tenders, including the recent auction in Denmark.
The ripple effects of these dynamics have tightened profit margins across the supply chain, curtailing investment in innovation and scaling capacity. Smaller supply chain companies are particularly vulnerable, with many unable to compete against lower-cost rivals. Additional hurdles such as staffing shortages, port capacity constraints, and a slowdown in capital investment – particularly from U.S. markets into Europe – are further compounding the challenges.
Ole-Erik Endrerud, Founder and Chief Product Officer at Shoreline Wind, said: “Offshore wind’s global supply chain is facing critical systemic challenges. To achieve the 2030 targets, the industry needs to move beyond short-term cost-cutting and focus on building a resilient, innovative supply chain that can deliver consistently, and at scale.”
The new white paper puts forward key recommendations to address these systemic issues. Governments, for instance, can play a crucial role by providing clearer policy direction, driving long-term investment security. Countries like France, Germany, and the Netherlands have successfully demonstrated how integrating non-price criteria in tender processes can create more sustainable and viable projects.
Developers can also drive change by removing barriers for supply chain companies. Standardized contracts, improved payment terms, and greater predictability can empower smaller firms to invest in innovation and efficiency. Moreover, leveraging specialist service providers to optimize operations and margins can enable companies to focus on their core strengths while enhancing project delivery.
Ole-Erik added: “Specialization drives supply chain resilience, profitability, and sustainability. By leveraging expert providers and specialists, we create a model that boosts margins, fosters innovation, and accelerates industry growth. Additionally, adopting digital platforms that facilitate more fluid and tighter collaboration across the supply chain can streamline operations, align construction timelines, optimize port usage, and better manage project risks – key steps toward a more efficient and sustainable supply chain.”
“Our latest white paper provides a clear path forward. The offshore wind sector has a unique opportunity to transform its supply chain into a robust, innovative, and collaborative ecosystem. With the right strategies in place, the industry can meet its ambitious targets and continue driving the global energy transition.”
About Shoreline Wind:
Shoreline Wind is the premier provider of comprehensive SaaS solutions for the wind industry, encompassing the entire lifecycle from Design, Construction, to O&M. Recognised as the industry standard for digital optimization, our platform supports onshore and offshore wind farm planning, resource management, reporting, and maintenance management from inception to operation. Built in collaboration with leading wind industry players, Shoreline Wind offers a robust suite of digital tools that streamline every phase of wind farm projects. Our solutions are industry-proven, ensuring the highest standards of excellence and reliability.
Our mission is to drive the efficient and sustainable growth of wind energy worldwide, empowering stakeholders with tools that enhance planning accuracy, optimize resource management, and improve operational efficiencies.
