Creative agency develops new corporate design, brand strategy and marketing campaign
Production of high-efficiency solar cells and modules will start in the second quarter of this year at the new sites in Bitterfeld-Wolfen and Freiberg. The market launch of the modules will also take place in the second quarter, kicking off a digital marketing campaign. In addition to the DACH region, the target sales markets are other European countries such as the Benelux countries, Italy, France, Poland, the UK and countries in Northern Europe. Furthermore, Meyer Burger also wants to sell its modules in the US, Australia and Japan in the future.
“We want to position Meyer Burger as the leading European solar brand and set new standards. With Jung von Matt, we have chosen an international lead agency that is willing to break rules and at the same time brings a high level of creativity, strategic thinking and a deep understanding of customers,” said Moritz Borgmann, who in his role as Managing Director of Meyer Burger (Industries) GmbH is responsible for sales and marketing. The services include the complete brand identity from logo to corporate design and the new strategic orientation and positioning of the Meyer Burger brand as well as a digital marketing campaign. Jung von Matt’s references include companies such as BMW, Sixt and eBay.
The team around JvM managing directors Markus Bode and Sven Rebholz deliberately opted for an agile collaboration: “With Meyer Burger, we are breaking new ground in the collaboration between client and agency. We rely on an agile cooperation in which we bring together the best minds for the project from the JvM Group in order to develop targeted creative solutions together with the customer. In just three months, we conducted a comprehensive market analysis, developed a new brand idea and came up with the positioning strategy.”
The new positioning and brand identity will be presented at the online media conference on March 11.
Meyer Burger Technology AG
Meyer Burger is a leading and globally active technology company specialising in innovative systems and production equipment for the solar photovoltaic market. The company has shaped the development of photovoltaics along the entire value chain and has set essential industry standards, such as the diamond wire saw technology, the industrial PERC solution and precision measurement technology for solar modules. A large proportion of the solar modules produced world-wide today are based on technologies developed by Meyer Burger.
In line with its new business model and strategy, Meyer Burger transforms itself into a manufacturer of high-performance photovoltaic cells and modules, based on its proprietary heterojunction/SmartWire technology. With heterojunction/SmartWire, the Company has developed the next-generation photovoltaic technology with higher conversion efficiency and higher energy yield than the current standard Mono-PERC and other heterojunction technologies currently available. Meyer Burger operates its research and development centers in Thun and Hauterive, Switzerland, its machine industrialization and manufacturing site in Hohenstein-Ernstthal, Germany and will produce the cells and modules in Bitterfeld-Wolfen and Freiberg, Germany. The registered shares in Meyer Burger Technology Ltd are listed at the SIX Swiss Exchange (Ticker: MBTN).
