The module brand LG Electronics has built up a strong position within the most important European photovoltaic markets over the last few years. The most recent evidence is the commendation of the brand as a “Top PV Brand Europe 2016” by market researcher EuPD Research from Bonn. LG qualified for the European seal by achieving some of the best results in an independent study among PV installers in Germany, the UK, Italy and the Netherlands.
Bonn. LG´s solar modules are very positively perceived among European installers and are widely distributed. This is the result of a survey among installers in several different European countries, conducted by market researcher EuPD Research. The module manufacturer has been awarded with the “Top Brand PV” seal in the category “modules” in Germany, the UK, Italy and the Netherlands.
The basis of awarding this seal are the high ratings installers give out for the brand, brand awareness and market penetration in the course of the annual “European PV InstallerMonitor” from EuPD Research. This award is exclusively given out the leading manufacturers within the industry. Therefore LG is regarded as a top brand within the most important solar markets. Only a few manufacturers receive the seal “Top Brand PV” every year, when installers have rated the brand above average in comparison to the competition, and rarely does a brand qualify in all surveyed European markets.
“We are very pleased, to be honored as Top Brand Europe in the field of photovoltaic again. The award underlines our tireless efforts, to offer thoughtful and powerful PV technology plus fast and reliable services”, Michael Harre, Vice President of the EU Solar Business Group at LG Electronics Germany, explains. “With new and innovative products, which we will introduce later this year, we want to secure additional market shares and position LG at the top of the international photovoltaic providers long-term.”
LG Electronics was able to improve their market position, as compared to last year, in all the surveyed European markets. In addition, LG Electronics achieved high satisfaction scores in all markets. In Italy LG reached their highest satisfaction score of all European markets. In regard to recommendation (Net Promoter Score), LG Electronics is among the top group of manufacturers in all surveyed markets, whereas they achieve an outstanding score amongst German and Italian installers. Furthermore, in the United Kingdom the brand is ranked amongst the highest for both distribution width and unaided brand awareness.
EuPD Research, with its head office in Bonn, is the leading provider of market intelligence for industries and service providers with a focus on sustainability. Through regular surveys, market researchers and pollsters identify the preferences of European installers when recommending module brands.
TOP BRAND PV: How the Seal is awarded
The independent TOP BRAND PV industry seal is based on an annual multi-level analysis of qualified statements in regard to brand perception, brand management and market penetration from installers based in Germany, the Netherlands, Italy and the UK. The award gives interested parties an independent guidance in selecting solar modules, inverters and storage system solutions and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers, whose brand is rated above-average in comparison to competitors.
Awards Help Orientation: Intermediaries and Buyers Trust Seals of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they offer high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
About EuPD Research Sustainable Management GmbH:
EuPD Research Sustainable Management GmbH is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.
