-Q CELLS is one of the leading PV brands in Europe according to EuPD Research European PV Installer Monitor 2014/2015©
-The PV brand extends its market penetration in European PV markets
-The Q CELLS brand performs outstandingly at several independent studies
[Thalheim, Germany, December 19, 2014] – Q CELLS´ solar modules are very positively perceived among European installers and are widely distributed. This is the result of the latest EuPD Research European PV InstallerMonitor 2014/2015, an independent study among more than 750 European installers. Q CELLS has been graded on an excellent scale in comparison to other manufacturers. The brand awareness has improved significantly year over year in the European markets France, Germany and Italy, compared to previous surveys. Q CELLS extends its strong presence within these important PV markets. In terms of market penetration Q CELLS is among the Top 3 brands in Italy and France. The criterion market penetration refers to the percentage of installers purchasing Q CELLS products. In terms of customer satisfaction Q CELLS holds the best position compared to the competition in Italy; module quality is a major criteria in each of the countries when choosing a manufacturer. When it comes to brand awareness, Q CELLS has largely increased its unaided awareness in Italy from 10 to 22 percent and in France from 4 to 18 percent positioning the brand among the Top 3. In Germany the brand’s awareness has doubled from 7 to 14 percent.
Customers’ trust based on performance and quality of Q CELLS’ products
“I´d like to most warmly thank our customers for trusting in Q CELLS products. They can continuously rely on our products’ performance and quality”, said Justin Lee, CCO at Hanwha Q CELLS. “Next year, we aim to further extend our strong presence with new Q CELLS products powered by our Q.ANTUM Technology. On this way our key advantage lies in Q CELLS products’ high quality “Engineered in Germany” and in our brand’s excellent perception among customers.” Q.ANTUM is a cell concept Q CELLS has invented and commercialized based on the sophisticated balancing of the whole cell architecture to maximize the energy yield. According to independent researchers, Q.ANTUM Technology holds the world efficiency records for polycrystalline solar cells (19.5 percent) and 60 cell modules (18.5 percent)*.
