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CG establishes full-fledged presence in Dubai


  • To sell full portfolio of electrical products and solutions in the Middle East and Africa (MEA) region
  • To develop services of CG installed base in MEA Region

Dubai. October 11, 2013: Avantha Group Company CG has inaugurated its full-fledged office in the free trade zone of Dubai Silicon Oasis (DSO). This regional office will promote and distribute the full CG offering for its customers. The office has a state-of-the-art IT infrastructure and a tier 3 data centre. It will service Utilities, Oil & Gas, Power, Metals and Mining, Industrial and Original Equipment Manufacturers (OEMs).

CG, formerly operating under Pauwels and Crompton Greaves, has been serving the Middle East customers for over 25 years; this new office has a fully supported Multi Business platform. As a result, the region’s local customers will now have CG’s experts in motors/drives, T & D equipment, automation and services. This region represents large potential market for CG and is estimated at $10 Bn.

Commenting on the inauguration, Avantha Group Company CG’s CEO & Managing Director, Mr. Laurent Demortier said, “I do thank all our customers from Africa and Middle East who joined us for the event. This office is another step in our effort to promote our entire portfolio in the region and has put us at the heart of two of the fast growing regions i.e. Africa and Middle East.”

About Avantha Group Company CG

Avantha Group Company CG is a global pioneering leader in the management and application of electrical energy. With more than 15,000 employees across its operations in around 85 countries, CG provides electrical products, systems and services for utilities, power generation, industries, and consumers. The company is organized into four business groups: Power, Industrial, Automation and Consumer. CG clocks US$ 2.3 billion in revenues from product lines that cover the entire value chain of engineering offerings.

For more information on CG, please visit: www.cgglobal.com.

About Avantha

The Rs. 25,000 crores (US$4bn) Avantha Group is one of India’s leading business conglomerates. Its successful entities in diversified sectors include Crompton Greaves (power transmission and distribution equipment and services), BILT (paper and pulp), The Global Green Company Limited (food processing), Biltech Building Elements Limited (infrastructure), Avantha Power (energy), Salient Business Solutions Limited (IT and ITES), Jg Glass (glass containers) .

With a global footprint, the Group operates in 90 countries with more than 25,000 employees worldwide. Led by Gautam Thapar, Avantha demonstrates strong leadership globally and emerges as a focused corporate, leveraging its knowledge, leadership and operations, adding lasting value for its stakeholders and investors.

For more information on Avantha, please visit www.avanthagroup.com.