EuPD Research awards Centrosolar the ‘Top Brand PV’ seal for successful brand management
The German manufacturer Centrosolar has been awarded the ‘Top Brand PV’ seal for the French market. The independent market research institute EuPD Research awarded the seal to the ten most widely known panel and inverter brands in the solar industry. An independent, representative survey of installers in France formed the basis for the award. The seal acknowledges that Centrosolar is one of the most popular brands in the industry. It confirms the success of Centrosolar’s consistent strategy towards increased internationalisation.
EuPD Research developed the Top Brand seal in 2010 as a way of independently evaluating the brand management of panel manufacturers. The award is based on a multi-level survey of solar installers conducted between October and November of 2012. The statements given by qualified installers on brand management allow manufacturers to receive an unfiltered assessment of their own brand, resulting in a ranking of the top PV companies. “The ‘Top Brand PV’ seal is proof that Centrosolar truly stands out from the competition. It affirms our successful brand management in France. Our customers know that Centrosolar provides more than just high-quality solar panels. We also deliver a level of service that is second to none in the industry,” says Ralf Klein, Sales and Marketing Director at Centrosolar. The award entitles Centrosolar to bear the ‘Top Brand PV’ seal, which provides customers with guidance in what is becoming an increasingly diverse market.
Centrosolar has pursued an international strategy from the outset. With just under 70 per cent of turnover coming from exports (2012), the company is ranked among those German solar manufacturers to generate the highest sales abroad. A key part of its strategy is to get in early and establish subsidiaries in the respective markets. The Lyon-based subsidiary in France was founded in 2007 and has become one of the leading providers of premium photovoltaic panels. Centrosolar is a market leader in panels for rooftop integration. The company’s key factors for success include a tight-knit sales network, a comprehensive range of system components and proximity to the customer. Together this gives the company a powerful, nationwide sales platform. Centrosolar’s excellent technical support, wide range of services and one of the largest training centres in the industry make it truly unique.
For more information, please visit:
www.centrosolar.com
About Centrosolar
With locations in Hamburg, Paderborn and Kempten in the Allgäu, Centrosolar AG is a wholly owned subsidiary of the Munich-based Centrosolar Group AG. The Centrosolar Group is an international company with over 1,000 employees and annual sales of €300 million (2011). All of the subsidiaries offer products and solutions for converting solar energy into electricity. The product range includes photovoltaic (PV) systems, PV mounting systems, solar glass and project planning for PV systems in the megawatt range. The Centrosolar Group operates a panel production facility in Wismar, Germany (annual capacity: 350 MWp) as well as solar glass production facilities in Germany and China (total capacity: 8 million m² of glass). Subsidiaries are located in Germany, France, Italy, Greece, the UK, Switzerland, the Netherlands, the US and Canada.
