Reduced FITs, intense competition and numerous photovoltaic company insolvencies make for a subdued mood in the PV industry. By contrast ANTARIS SOLAR is looking positively towards the future. Efficient corporate structures, a sought after business model and international business activities have set the Bavarian PV specialist on a stable course for 2012 and beyond.
Waldaschaff, Germany, 27.07.2012. Reduced feed in-tariffs for solar energy and intense competition will separate the wheat from the chaff in the PV sector in 2012. The use of photovoltaic technology is not expected to lose its importance as an effective and sustainable method of generating energy but will continue to develop and grow. But as far as suppliers of PV technology and solar energy expertise are concerned, it is quality, a service-oriented business model, long-term customer support and strong corporate structures that play a crucial role when it comes to asserting themselves in the market. Even given the current climate, ANTARIS SOLAR is positive about prospects for the future.
Successful thanks to constant quality control and service orientation
As an international manufacturer and wholesaler, ANTARIS SOLAR supplies the whole spectrum of current photovoltaic technology including its own ranges of solar panels. Working closely with Germany’s TEC Institute for Technical Innovations (www.tec-institut.de), ANTARIS SOLAR products benefit from the highest quality standards combined with maximum reliability and long-lasting performance. This enables ANTARIS SOLAR to offer a unique 30 year performance guarantee and 12 year product guarantee on its technology.
“Our customers value the high quality standards of our products and our above-average guarantees as well as our long-term customer support,” explains Andrew Moore, International Sales Manager at ANTARIS SOLAR.
Short lines of communication and effective, service-oriented logistics also contribute to the successful ANTARIS SOLAR business model.
ANTARIS SOLAR – Stability as part of the GOEDE group
In the highly competitive global photovoltaics market, ANTARIS SOLAR also benefits from cost-reducing corporate structures. As part of the Bavaria-based GOEDE Group specialising in international direct marketing, ANTARIS SOLAR shares resources with other companies within the Group. This provides financial flexibility that can be translated into price advantages on products and services. The stable, sustainable corporate structures of the GOEDE Group and its entrepreneurial expertise, tried and tested over three decades, were endorsed by excellent results in the “Großer Preis des Mittelstands 2011” competition, Germany’s prestigious business award.
International business supports economic stability
ANTARIS SOLAR’s activity on the international market gives the company additional economic security. Following continuous expansion in Europe, the Bavaria-based company has also found economic success in the United States, the Middle East, Japan and various countries in Africa. Since summer 2009 ANTARIS SOLAR has sold over 340,000 solar panels in Europe alone.
The general outlook for ANTARIS SOLAR: Even though the photovoltaics industry generally is talking of 2012 as the “year of market consolidation”, Andrew Moore is convinced that ANTARIS SOLAR is future-proofed in every respect. “Photovoltaic technology will play a significant role in the energy mix of the future, and ANTARIS SOLAR will be an active long-term player,” asserts Andrew Moore.
About ANTARIS SOLAR
ANTARIS SOLAR (www.antaris-solar.co.uk) is a leading provider of cutting edge solar technology for installers and electrical supply outlets, offering the full range of PV products such as its own photovoltaic panels series, inverters, racking systems, balance of system components and off-grid PV systems. The company also operates Europe’s largest Web shop for photovoltaic products (www.fotovoltaikshop.net). With headquarters located in Germany, ANTARIS SOLAR is also represented in Switzerland, Austria, Denmark, the Czech Republic, Italy, France, Belgium, the UK, the U.S., the Middle East, Africa and Japan. ANTARIS SOLAR is part of the German GOEDE Group (www.goede.com).
