Trojan Battery Company, the world’s leading manufacturer of deep cycle batteries, today announced a distribution agreement with UK Batteries which will expand Trojans presence and strengthen the companys leadership in the region. As Trojans authorized master distributor, UK Batteries will be responsible for overseeing the distribution and servicing of Trojan products in England, Ireland, Scotland and Wales.
Trojans strategic alliance with UK Batteries enables us to provide localized, dedicated sales and technical support services that our customers have come to expect from Trojan, said David Godber, executive vice president of sales and marketing for Trojan Battery. By expanding our distribution in the U.K., Trojan can readily meet the demands of the regions fast-growing market segments including golf, renewable energy, floor machine and aerial work platforms.
UK Batteries is a leading battery supplier in the United Kingdom and will offer Trojans broad line of deep cycle flooded, AGM and gel batteries. The company will maintain an extensive stock of Trojan battery models ensuring product availability to meet immediate customer needs. UK Batteries also offers rapid delivery by managing its own transport operation across the U.K., and provides a battery recycling program that enables customers to trade-in old batteries for discounts on replacements.
The selection of UK Batteries as the master distributor for the British Isles will enable us to make Trojan products more readily available and allow Trojan to respond faster to customer requests, said Neil Warren, director of marketing at UK Batteries. Trojans exclusive technologies maximize product performance, reduce downtime and extend battery life for applications in various market segments that rely on deep cycle battery technologies for their operations in the U.K. market.
