The prices of the storage solutions and the resulting low margins are the main reasons why US installers choose not to carry this technology in their portfolio, as the latest study conducted by EuPD Research reveals.
Bonn. 38% of the participants of the “PV InstallerSurvey USA 2015/2016” decide not to offer energy storage solutions to their customers. The main reasons they claim are that the current pricing impedes the demand, the margins are too low and the technological maturity of the systems is not convincing. However, next to the 34% of installers, who already offer energy storage solutions, another 26% of the survey participants want to include energy storage in their portfolio in 2016.
Whereas Trojan is the most used energy storage brand in the USA, Tesla achieved the highest score in regard to the unaided brand awareness. The most important features US installers look for when choosing an energy storage brand are guarantee conditions and ease of installations.
These are some of the results from the current “PV InstallerSurvey USA 2015/2016”. EuPD Research reached a total number of 302 interviews with installers from 42 US states and Washington D.C. Apart from storage solutions, the surveyed topics are procurement management, market penetration and brand management as well as company concerns.
About EuPD Research Sustainable Management GmbH:
EuPD Research Sustainable Management GmbH is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.
