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Why didn’t I think of that?

Ingenuity through simplicity. Discussing simple yet effective solutions to very common problems in the industry, with VelociWrapper®.

Thousands of years ago, a caveman brought a round, flat rock to his council meeting. He showed how the rock could be rolled on its side, enabling it to be moved with relatively little effort. If the rock was attached to a shaft of some sort and another rock was attached to the other side of the shaft, heavy loads could be carried with much less effort than before. The general reaction at the council was, ‘Why didn’t I think of that?’

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