What started with an idea shared around a family’s kitchen table has quickly grown to become a business that is revolutionising industry practices for solar panel installations on slate roofs. As Genius Roof Solutions celebrates 20 years in business, PES caught up with Directors, Jemma Green and Joanna Ashcroft, and the company’s Head of Business Development David White.
PES: A warm welcome to PES. Firstly, can you share the story behind the founding of Genius Roof Solutions?
Joanna Ashcroft: We are a family business that was founded by my father, Jimmy, who has been a slate/tiler for over 50 years. That many years of experience is a lot of roofs and a lot of challenges to overcome along the way. While on and off the roof Jimmy found himself thinking of solutions that would make the time consuming jobs much quicker.
