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Hi rising demand for renewable energy


Quality should be designed into your products.
The rising demand for renewable energy means a greater demand for sophisticated technology. But it’s not simply customer satisfaction that counts these days. Jukka-Pekka Mäkinen, CEO and President of The Switch, explains how his firm is responding and contributing to the environmental revolution.

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PES: Can you explain a little about your company and what you offer the renewable energy industry?
Jukka-Pekka Mäkinen: We specialise in solutions to transform untapped energy into electricity and enable electricity to be used efficiently. This is achieved through innovative power electronics and drive train systems that we design and manufacture for leading OEMs (original equipment manufacturers) and system integrators.
PES: Your organisation feeds a number of industries – how do you manage to meet all their needs?
JM: We serve the markets through four business areas by supplying electric drive trains for wind-power applications, industrial facilities, variable speed gensets, and solar and fuel cell installations. The entire organisation is geared towards customer satisfaction.
PES: How will global warming affect your business?
JM: The rising global interest in renewable energy will naturally push up the demand for electrical drive train components. Our solutions not only benefit our customers but also help to combat climate change and conserve the world’s energy resources by providing essential components for the development of new production facilities.

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