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THE SMARTER E EUROPE TO BE HELD AS THE SMARTER E EUROPE RESTART 2021 IN OCTOBER


Munich/Pforzheim, April 27, 2021 – Due to the pandemic, The smarter E Europe and its four concurrent energy exhibitions Intersolar Europe, ees Europe, Power2Drive Europe and EM-Power Europe will no longer take place from July 21–23, 2021. Instead, The smarter E Europe Restart 2021 will be staged at Messe München from October 6–8. The smarter E Industry Days, including the award ceremony for The smarter E AWARD, Intersolar AWARD and ees AWARD 2021, will be held online from July 21–23, 2021 when the in-person event should have taken place.

Due to the pandemic, the organizers of The smarter E Europe – Solar Promotion GmbH and Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) – have decided that the event can no longer take place in July 2021. Despite the current developments surrounding vaccinations and rapid testing in Europe and the progress expected by the end of the second quarter as well as the professional and comprehensive health and safety plan prepared by the organizers, there are no indications from policymakers at present that the event can feasibly go ahead. “We came to this decision in close coordination with the industry’s international associations. We knew that everyone involved – from exhibitors, visitors and conference attendees to speakers, sponsors and ourselves as organizers – was in the process of making their final arrangements and that, in the interests of planning, we couldn’t delay making a decision,” explains Markus Elsässer, CEO of Solar Promotion GmbH.

The smarter E Europe Restart 2021 in October

Due to a slot becoming available at short notice, we are now able to hold The smarter E Europe Restart 2021 at Messe München from October 6–8. “We are confident that this newly scheduled event in October 2021 will give members of our dynamically growing industry the much-desired chance to still be able to present themselves to others and share ideas in person this year,” says Daniel Strowitzki, CEO of FWTM.

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