San Luis Obispo, CA, December 19, 2024 – REC Group, an international pioneering solar energy company, announces a strategic initiative to support US-based solar installers expand into the growing Commercial solar market. This effort is anchored by the recent production start of the new REC Alpha Pro M solar panel, specifically engineered to meet the demands of commercial installations in the US.
As the US Commercial solar sector continues to experience strong growth, REC is enabling residential-focused installers to expand into this flourishing market. By doing so, REC aims to support the long-term sustainability of their businesses and the continued adoption of clean energy solutions across diverse markets.
“We are excited to help residential installers succeed in the Commercial space,” said Cary Hayes, President REC Americas. “The REC Alpha Pro M offers them a powerful opportunity to diversify and unlock new revenue streams.”
The REC Alpha Pro M: A Perfect Fit for Carports and Commercial Rooftop Installations
The REC Alpha Pro M solar panel is designed with cutting-edge heterojunction cell technology (HJT) to deliver superior performance, durability, and efficiency tailored to the demands of Commercial applications. With governments worldwide implementing stricter environmental, social, and governance (ESG) regulations, such as the SEC climate disclosures in the U.S.A., this new panel empowers businesses and investors to successfully meet their carbon emissions reduction targets and benefit from financial security. Key features include:
- High Power Output: With up to 640Wp, it is optimized for large-scale installations, enabling businesses to maximize energy production and ROI.
- Enhanced Durability: Built to withstand challenging environmental conditions, ensuring long-lasting performance and eligible for the comprehensive REC ProTrust warranty.
- Compact Design: A winning combination of high-efficiency and compact design makes it the ideal solution for carports and rooftop installations.
Expert Insights: Leveraging Three Decades of Solar Experience
With almost 30 years of experience in the solar industry, REC Group has consistently been at the forefront of innovation, shaping the future of renewable energy. Its deep expertise across residential, commercial, and utility markets enables REC to deliver tailored solutions that meet evolving customer needs while providing valuable market insights.
“The Commercial solar market is in a pivotal moment,” Hayes states. “Businesses are recognizing the economic and environmental benefits of high-quality solar energy. Our long-term experience uniquely positions us to guide installers through this expansion, ensuring they can confidently meet the specific needs of commercial clients.”
REC’s commitment to innovation is exemplified by the REC Alpha Pro M, built on its advanced HJT technology. This sixth innovation based on REC’s Alpha HJT platform reflects REC’s continuous refinement since 2019. The panel offers power output from 610 to 640 watt-peak (Wp), efficiency of up to 22.5%, a leading low temperature coefficient of -0.24%/K, and a robust performance warranty of 92% after 25 years—making it a reliable choice for commercial clients.
Mark Miller, Chief Operating Officer at Legacy Solar & Electric in Illinois, proudly acknowledges REC after the successful completion of the first REC Alpha Pro M installation nationwide at the Bloomington-Normal JATC training facility: “For almost 30 years, REC has combined high-efficiency technology with sustainable business practices. Choosing REC means investing in performance and sustainability.”
Market Trends Highlight a Growing Opportunity
REC analysts believe that the Commercial & Industrial solar market continues to show strong momentum, with growth expected to increase by 13% in 2024, driven by a variety of state-level incentives and a rising focus on sustainability. REC predicts continued stability in the sector over the coming years. REC’s initiative is designed to help installers seize these emerging opportunities and build resilient, future-proof businesses.
Comprehensive Support for a Seamless Expansion
To support installers in broadening their business in 2025, REC will provide their Certified Solar Professionals:
- Training Programs: Comprehensive resources to build expertise in C&I installations, customers’ demands and REC Alpha Pro M benefits.
- Marketing Assistance: Co-branded marketing assets to attract commercial clients.
- Technical Support: Dedicated team to assist with technical aspects of C&I installations.
“Our goal is to ensure our certified installers succeed in their expansion,” added Hayes. “With the REC Alpha Pro M and our suite of support services, we are equipping installers with the tools they need to thrive in their evolving solar business.”
For more information about the REC Alpha Pro M solar panel, visit recgroup.com/rec-alpha-pro-m.
For media inquiries please contact:
Agnieszka Schulze
Head of Global PR, REC Group
Tel.: +49 89 4 42 38 59 39
E-mail: agnieszka.schulze@recgroup.com
REC Solar EMEA GmbH
Balanstr. 71a
81541 Munich, Germany
Managing Director: Cemil Seber
Court of Registration: Munich HRB 180306
VAT ID-No: DE266243545
About REC Group:
REC Group is an international pioneering solar energy company dedicated to empowering consumers with clean, affordable solar power through high-quality solar panels with a leading power density. As Solar’s Most Trusted, REC is known for its patented innovations and multiple award-winning products with reliable long-term performance. The cornerstone for REC’s strong reliability is advanced and highly efficient manufacturing using Industry 4.0 practices. Founded in 1996 in Norway, REC has always been committed to a low carbon footprint in its solar materials and panels. REC is headquartered in Norway with operational headquarters in Singapore and regional hubs in North America, Europe, and Asia-Pacific. As of December 2021, REC is part of Reliance Industries Limited, India’s largest private sector company with revenues of USD 118.6 billion.
