Bob Mills to expand LG Solar’s sales channel and strengthen partnerships with distributors and installers
London, UK – March 2, 2015 – LG Solar, the solar business unit of LG Solar, has appointed Bob Mills as its UK Solar Sales Manager. The UK solar market is rapidly developing and Mills will expand LG Solar’s channel strategy to meet the demands of a growing market.
Mills will use his experience in managing operations and developing business in the UK solar industry and his extensive expertise in building partner networks to strengthen LG Solar’s presence in the British market. He joins from Upsolar UK where he was responsible for developing the business and increasing profitability.
“The pace of change is fast in the British solar PV market at the moment. There is increasing market demand and, compared to more mature markets such as Germany, there is considerable potential. With so many customers, businesses and homeowners, we need to work with installers and distributors to build a solid network of solar panel providers and establish a strategy to educate the market about the exciting opportunities in the industry.”
“Mills has excellent relationships with key distributors, partners and installers in the market already and we look forward to working with him to continue to strengthen our partnerships. He has all the tools and knowledge to further develop and grow LG Solar’s presence in the UK market,” said Sven Armbrecht, Area Sales Manager, LG Solar. “It is our goal to educate the market about the new high-efficiency solar panels that are avaialble now and make a joint effort to offer the best renewable energy solutions to corporate and residential customers.”
As a successful sales manager with more than 10 years of experience and a background in engineering, Mills brings a broad knowledge to his role, having worked on the Channel tunnel project and developing and implementing a UK strategic plan for SCHOTT. Having worked in the US for three years, Mills also has considerable international experience in the PV industry.
Bob is going to take over the role from Sven Armbrecht who will take on new responsibilities, developing the solar PV market in Germany, Austria and Eastern Europe and also become responsible for LG’s recently introduced LG Solar Installer Program.
About LG Electronics, Inc.
LG Electronics, Inc., (Korean Stock Exchange: 06657.KS) is one of the world’s leading corporations and a technological powerhouse for electronic, information and communication products. The global Group currently has more than 93,000 employees in 120 subsidiaries around the world. The Group consists of four main business units — Home Entertainment, Mobile Communications, Home Appliance and Air Conditioning & Energy Solutions — and achieved an overall turnover of 48.2 billion USD in the fiscal year 2010. LG is one of the world’s largest manufacturers of mobile phones, flat screen TVs, air conditioning equipment, washing machines and cooling units. A forward-looking corporate group, LG is also using its financial and technological prowess to expand the business unit LG Solar EU, offering high- quality solar cells, modules and solutions, which are manufactured in the leading production location of Korea.
