The Belgian students consider Jan De Nul as their potential employer, that much is clear. A national investigation by the international research bureau Universum has shown that Jan De Nul Group is Belgium’s third most attractive employer (after Google and Microsoft, and before BASF and BMW Group), in the sector of engineering, natural sciences and IT.
In all, 7,525 students from 20 universities and university colleges from 103 different branches of study were questioned about potential employers from the sectors B2B/B2C, Engineering/Natural sciences/IT, Humanities and Social Sciences/Free Art/Education, Health care/Medicine and Law. It is also remarkable that Jan De Nul Group finished in the top 50 in all categories.
The results of this research are based on perceptions and opinions of students. They arise from the efforts the companies made to invest in their brand name and employer branding. Jan De Nul Group also recognizes the need for this and has stepped up the HR campaigns amongst colleagues and in the press. Among other things, cartoons made by Kamagurka were used to encourage students and potential employees to come and apply for a challenging function at the office, on board, or abroad.
