title-solar

Exclusive Articles

Powering Europe’s distributed energy transition

Published in: Solar, Ask the Experts, Exclusive Articles

Powering Europe’s distributed energy transition image

Kevin Ying, General Manager of International Sales, Distribution Business Center, Sineng Electric, discusses the company’s evolving distributed solar and storage business in Europe.

PES: Welcome to PES Solar, Kevin. It’s great to catch up with you. For this interview, we’d like to focus primarily on Sineng Electric’s distributed business. Firstly, can you share how this side of the company evolved in recent years, particularly across residential and C&I applications in Europe?

Kevin Ying: Recently, Sineng’s distributed business in Europe has evolved from initial market entry into a more structured and localized operation. We have expanded across both residential and C&I segments, strengthening our presence through closer partnerships with local distributors and installers.

Our offering has also matured from standalone PV products to more integrated solar-plus-storage solutions, better aligned with evolving market demand.

PES: Europe is a highly competitive and fast evolving market for distributed solar and storage. How is the business positioning itself in the region, and what do you see as the company’s key strengths in this segment?

KY: Sineng is driven by technology and is a reliable partner in the European distributed energy market. Our strengths lie in proven engineering capabilities, strong product reliability, and a comprehensive portfolio covering both PV and storage.

This is further supported by our global track record: the business has been recognized as a BloombergNEFTier 1 power inverter manufacturer, ranking No. 4 globally in PV inverter shipments in 2023 and 2024, and No. 5 in energy storage PCS shipments in 2024.

We also emphasize adaptability, ensuring our solutions meet diverse grid codes and customer requirements across Europe.

 Download full article 

More from across PES